Services

My Services

I apply the science of human decision making to customize communications strategies and tactics for target audiences. My evidence based, multi-channel programs inform, influence, and change behavior. Incorporating best practices in plain language, cultural adaptation, and accessibility, my approach is particularly effective in reaching audiences who may not readily connect with traditional marketing and media tactics.

Corporate Communications

This refers to the methods that organizations utilize to communicate with a variety of external and internal audiences, including customers, employers, stakeholders, the media, general public and regulatory bodies. Corporate communications may include newsletters, videos, infographics, distributed memos, etc.

Organizations must possess communications strategies to achieve success internally and externally. Corporate communications tools include presentations, advertisements, videos, dedicated websites, brochures, reports and emails. Channels like Twitter, through which information can be disseminated quickly, also aid strategic communications efforts.

Corporate communications include :

Marketing and advertising
Stakeholder and investor relations
Customer Service Relation policy resources
Crisis policy resources
Crisis management resources
Corporate public relations
Government and industry communication.

Graphic Design

This combines art and technology, and it uses a variety of design elements and techniques to create distinctive visuals for clients and companies or organizations. Graphic design is for print or digital media, and designs can be accomplished by hand or using computer softwares.

Graphic Design services include :

Logos and branding
Infographics design
Print design
Website design
Digital display design (magazines, trade shows/exhibition stands, etc.)
Presentation design
Photoshop design
Podcast cover art design Etc.

Media Relations

This includes preparing press releases, drafting copy and promotional materials, communicating with media outlets and customers via social media, responding to media inquiries, preparing media summaries and developing a messaging strategy in collaboration with marketing staff. Media relations means coordinating directly with the people responsible for producing the news and features in the mass media. Its goal is to maximize positive coverage in the lass media without paying for it directly through advertising.

The benefits of media relations include :

Credibility
Reaching audiences
Share your story
Control your crisis
Build beneficial relationship

Content Creation

This is a service that develops, writes and publishes content for your business. Content creation can range from producing blog posts to white papers to emails. The main purpose of content creation is to entertain, to inspire, to educate and to convince. It is also to inform, to opine or to persuade. Put simply, it boils down to producing marketing material for your audience to consume.

This includes :

Newsletters
Podcast
Videos
Posters
Blogs Etc.

Printing services

These are activities include printing of products, such as newspapers, books, periodicals, brochures, greeting cards, and other materials. Ahead of this is prepress operations that include composition and typesetting, graphic and photography, image assembly, and image carrier preparation.

Videography

This service includes filming and editing videos for events and projects to make them unforgettable. The power of videography lies in its ability to capture attention for a long period of time, unlike written and photographic content.

I do create video content for marketing strategies, and this includes commercials, online ads, product showcases, as well as corporate videos and employee training videos.